Varvatos will lead the creative design direction of the company and oversee the design studios in New York, Baltimore and Portland, Oregon.Įddie Nketiah Celebrates New Under Armour Partnership By Opening Latest Under Armour Brand House on Oxford Streetīaltimore Ravens & Under Armour Unveil Custom Uniforms for Inaugural Season of Girls' Flag Football with Frederick County Public Schools Varvatos started consulting for UA earlier this year and brings his deep expertise in style and form to the company. Today, Under Armour is proud to announce that fashion industry veteran John Varvatos will join the company as Chief Design Officer, effective September 11, 2023. Under Armour Announces John Varvatos as Chief Design Officer It’s just one example of Dwayne and Under Armour’s combined efforts, past, present and future.Ī throwback to a traditional military aesthetic, the collection is dominated by olives, blacks and greys across a number of men’s and women’s training apparel styles, including joggers, performance tees and fleeces.Įmblazoned with Dwayne’s motto of “Blood, Sweat, RESPECT,” the apparel speaks to the sacrifices and bravery of those selfless individuals who fight to protect our freedom To honor the 100th Anniversary of the end of World War I, this Project Rock Veterans Day collection is inspired by the hardest working men and women in America and will support Team Rubicon, a veteran service organization that utilizes the unique skills of combat veterans to aid in disaster response. In 2018 alone, UA has provided over $1 million in resources to military, first responders and their families within four core areas: education, activity, mentorship and service. Under Armour’s UA Freedom initiative started in 2010 with a singular mission to support and inspire the brave men and women dedicated to serving and protecting our country, every day.
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